What is Permanent Make-Up?

Permanent cosmetic makeup is cosmetic tattooing. The specialized techniques used for permanent cosmetics are often referred to as "micropigmentation", "micropigment implantation" or "dermagraphics".

The cosmetic implantation technique deposits colored pigment into the upper reticular layer of the dermis.

Who benefits from Permanent Make-Up?

EVERYONE, from the young to the elderly, who desires a soft, natural enhancement to their appearance. It is especially beneficial to people who can’t wear other cosmetics due to allergies and skin sensitivities; Active people who want to look their best for activities such as swimming, hiking, biking, tennis, aerobics, and those who don't want to worry about "sweating off" or reapplying cosmetics. Also the vision impaired who have difficulty applying their cosmetics, and others with motor impairments such as arthritis, Parkinson’s disease, multiple sclerosis, stroke survivors, and those with unsteady hands who cannot apply their own makeup, and busy people who don’t have time to spend on their makeup.

Is Permanent Make-Up really permanent?

Technically, permanent cosmetics procedures are considered permanent because the color is implanted into the upper reticular part of the dermal layer of the skin and cannot be washed off. However, as with any tattoo, fading can and often does occur, requiring periodic maintenance, color re-enhancement or color re-freshing. Just like hair color, furniture that may be located near a window, or even house paint, pigment implanted in the skin may fade with time. It is important to consider this and all aspects of the procedure when selecting a potential permanent cosmetic makeup technician.

How long will this procedure take?

The initial procedure will generally take approximately 1 to 2 ½ hours. Touch up procedures usually do not require as much time.

Does it hurt?

Most people experience some discomfort. This may vary according to each individual's pain threshold and the skills of the technician performing the service. HOWEVER, there are methods are available to help with pain management, including  topical anesthetic ointments.

Is it safe?

Yes, because we use the utmost care in sterilization.

Will I have any side effects?

Generally, there is some swelling of the treated area. While eyebrows my show little after effect, eyeliner may show more and the edema may last may last from two to seventy two hours During the procedure there may be some bleeding and or bruising. There is usually some tenderness for a few days. The color is much darker than you may expect for the first six to ten days. Sometimes, people have reactions to antibiotics. You may use any type of antibiotic that you prefer for your individual system. There may be other side effects unforeseen due to individuality.


View before and after photos of permanent makeup clients.
Have questions about permanent make-up? 

Read through our Frequently Asked Questions. If you don't find an answer there, call us at 304-346-1022.


Read what clients who 'wake up with make-up' have to say about their experience and how permanent make-up has changed their lives.